Peculiarities of the Sociolinguistic Approach in Advertising Discourse

Authors

  • Kholboboeva Aziza Sherboboevna Doctor of Philosophy in Philological Sciences (PhD) Uzbekistan state world languages university

Keywords:

discource, semantic, been, completely

Abstract

Language is a very powerful tool in advertising and advertising language is unique in terms of usage. The aim of this paper, among others, is to discuss the essential pecularities of the sociolinguistic approach in advertising discource. Advertising language influences the consumer’s purchasing attitude.This function of advert has been said to be completely socially useful completely ethical and relatively free from semantic problem (Boulton, 1978:83).

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Published

2022-10-07

Issue

Vol. 11 (2022): PERIODICAL

Section

Articles

License

Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.

How to Cite

Peculiarities of the Sociolinguistic Approach in Advertising Discourse. (2022). Periodica Journal of Modern Philosophy, Social Sciences and Humanities, 11, 13-15. https://periodica.org/index.php/journal/article/view/205